Finish-Family Columns
Group eyeshadows by finish (matte/shimmer/glitter), then shade within column.
Eye Makeup Display Stand
Eyeshadow palettes, mascara wands, eyeliners, brow products — color cosmetics at its most shade-rich and try-before-buy heavy
The Try-Before-Buy Reality of Eye Makeup
Eye makeup is the highest tester-engagement category in beauty retail — shoppers swatch eyeshadow on inner wrist, sample mascara on lash tip, test eyeliner glide on hand. This drives a unique display requirement: adjacent swatch-test areas integrated into the display itself. Our eye makeup displays include built-in mirror panels, swatch-test pads (replaceable disposable strips), and tilt-out palette wells that present open palettes at shopper-glance angle. Without these, shoppers leave testers in disarray and store ops loses 30 minutes daily on tester restoration.
Eye Makeup SKU Physical Profile
Eyeshadow Palettes: 60-200mm × 40-150mm × 10-20mm. Single shadows to 35-shade jumbos. Hinged with mirror.
Mascara Wands: 70-90mm × 18-25mm Ø, vertical, 15-25g.
Eyeliners: Pencil 130-160mm × 8-12mm Ø, liquid 100-130mm × 12-18mm Ø.
Brow Products: Pencils, gels, palettes, pomades — multi-form-factor.
Eyeshadow shoppers care about finish family (matte / shimmer / glitter / metallic) more than shade alone. Display columns should group by finish, then shade within finish.
Mascara Wands: 70-90mm × 18-25mm Ø, vertical, 15-25g.
Eyeliners: Pencil 130-160mm × 8-12mm Ø, liquid 100-130mm × 12-18mm Ø.
Brow Products: Pencils, gels, palettes, pomades — multi-form-factor.
Eyeshadow shoppers care about finish family (matte / shimmer / glitter / metallic) more than shade alone. Display columns should group by finish, then shade within finish.
Eye Makeup Merchandising Best Practices
Why HileDisplay for Eye Makeup Displays
Swatch-Test Engineering
Built-in swatch pads and mirror integration lift eye makeup conversion 12-18%.
Powder Protection
Tilt-out ≤30° wells and silicone floor cushions protect breakable eyeshadows.
Look-Card Integration
Finished-look photo cards convert uncertain shoppers — proven merchandising driver.
Retail-Ready Lead Times
10-15 days for standard units, 20-25 days for integrated swatch-pad custom bays.
Eye Makeup Display Combinations
Pre-engineered eye-makeup+form-factor combinations with proven retail performance
Counter Eyeshadow Palette Display
Tilt-out palette wells with swatch-pad area for counter environments.
Counter Eyeshadow Palette Display
Tilt-out palette wells with swatch-pad area for counter environments.
Rotating Tower Displays
Mascara towers and eye-makeup rotating solutions for high-density retail.
Rotating Tower Displays
Mascara towers and eye-makeup rotating solutions for high-density retail.
Wall Endcap Displays
Wall-mounted eyeliner racks and brow-product bays.
Wall Endcap Displays
Wall-mounted eyeliner racks and brow-product bays.
Organizer & Storage
Back-of-house and tester organizers for eye makeup SKUs.
Organizer & Storage
Back-of-house and tester organizers for eye makeup SKUs.
Eye Makeup Display Impact
%
Conversion Lift
°
Max Tilt Angle
×
Try-Before-Buy Rate
sec
Pad Replacement