25-Day Lead Time
Pre-built base designs skip tooling — fastest path to retail in industry.
Private Label Cosmetic Display Stand
Our proven base designs with your brand identity — fastest path to retail, lowest MOQ
Private Label vs OEM vs ODM
Private Label is the fastest, cheapest, and lowest-MOQ engagement model — ideal for early-stage indie brands, pop-up activations, and trade show booths where custom tooling amortization isn't economical. We maintain a catalog of 50+ proven base designs across all 7 form factors (counter tray, rotating tower, wall bay, floor rack, display case, illuminated, organizer) and all 9 SKU categories (lipstick, face, eye, brush, nail, skincare, perfume, K-beauty, sun care). You choose a base design, customize with your Pantone colors + laser-cut logo + silkscreen graphics, and your fixture ships in 25-35 days with 25-unit MOQ. 500+ indie brands use private label as their first retail fixture.
Private Label Specs
MOQ: 25 units (lowest in industry)
Lead Time: 25-35 days
Base Design Catalog: 50+ proven designs across all form factors and SKU categories
Customization: Pantone PMMA, laser-cut brand logo, silkscreen graphics, custom tier spacing within base chassis
Retailer Compliance: base designs pre-compliant with Sephora RLP, Ulta vendor, Walmart MSCP
Cost: $60-$400 per unit depending on form factor and customization depth
Scale Path: private label → ODM (when MOQ grows) → OEM (when your brand wants full design ownership)
Lead Time: 25-35 days
Base Design Catalog: 50+ proven designs across all form factors and SKU categories
Customization: Pantone PMMA, laser-cut brand logo, silkscreen graphics, custom tier spacing within base chassis
Retailer Compliance: base designs pre-compliant with Sephora RLP, Ulta vendor, Walmart MSCP
Cost: $60-$400 per unit depending on form factor and customization depth
Scale Path: private label → ODM (when MOQ grows) → OEM (when your brand wants full design ownership)
Why HileDisplay for Private Label
500+ Indie Brands
Used by 500+ indie brands as first retail fixture — proven first-launch path.
Pre-Compliant Base
All base designs pre-compliant with Sephora RLP / Ulta / Walmart MSCP.
Smooth Scale Path
Private Label → ODM → OEM as brand grows — no vendor switch.
$60-400 Per Unit
Most affordable engagement model with full retailer compliance preserved.
Private Label Impact
+
Indie Brand Launches
Unit MOQ
days
Lead Time
+
Base Designs