How to Read These Case Studies

Each case study documents the full program lifecycle: brand brief, retailer target, engineering decisions, production timeline, rollout results, and post-launch iteration. Use them as reference for your own program scoping — most brand program managers read 3-5 cases before engaging HileDisplay to understand what's possible and what to expect.

Case Study Categories

Specialty Beauty Retail

Sephora, Ulta, Space NK, Douglas brand-bay activations.

Department Store Counters

Macy's, Nordstrom, Selfridges luxury fragrance and prestige skincare counters.

Duty-Free & Pop-Up

Airport travel retail and mall pop-up activations across NA / EU / APAC.

Indie Brand Launches

DTC-to-retail brand transitions with 10-to-500 bay scale-up programs.

Why These Cases Matter

Real Outcomes

Each case documents actual sell-through, shrink reduction, and retailer scale-up.

Engineering Decisions

Specific decisions on LED tuning, lockable type, material grade documented.

Production Timelines

Week-by-week timelines from brief to in-store rollout.

Post-Launch Iteration

6-month iteration cycles documented for your roadmap planning.

Case Study Track Record

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Activations Documented

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Countries

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First-Ship Acceptance

yr

Industry Experience

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