About HileDisplay
Founded 1996 — A Cosmetic-First Acrylic Manufacturer
Shenzhen Hile Display Co., Ltd. was founded in 1996 by a team of acrylic engineers who recognized that beauty retail had unique fixture requirements that generic POP-display factories couldn't meet. From day one, we focused on the cosmetic vertical: lipstick, perfume, skincare, and the emerging color cosmetic market. Over three decades, we've grown from a single-workshop start-up to a 10,000m² facility employing 100+ specialists across design, fabrication, finishing, and quality control. Today, our displays sit in department-store beauty halls, drug-store endcaps, and brand-bay activations across 120+ countries — built one custom job at a time.
Our Mission & Vision
Vision: To be the most trusted custom acrylic cosmetic display partner for the world's leading beauty brands and retailers — recognized not for size, but for the depth of cosmetic-vertical expertise.
By the Numbers
Year Founded
Specialists On-Staff
Production Floor
Export Countries
Our Story
Founded in Shenzhen
HileDisplay opens its first acrylic workshop with a focus on cosmetic POP displays.
First International Client
Begins manufacturing for European beauty brands; pioneers low-MOQ Private Label model.
ODM Design Studio Launch
Establishes in-house industrial design team with retail merchandising specialization.
Expansion to 10,000m² Facility
Moves into purpose-built factory with dedicated cosmetic-display fabrication lines.
3D Rendering & Virtual Prototyping
Launches digital prototyping service — clients approve designs before physical samples.
Sustainability Initiative
Introduces recycled acrylic line and water-based finishing across all OEM programs.
Cosmetic-Vertical Site Launch
Relaunches as a cosmetic-only specialist, retiring the multi-industry positioning.